Who we are
“SaunaSwim” (“we”, “us”) operates this website and related pre-launch services (including waitlist signups and contact enquiries). If you have questions about privacy, contact hello@saunaswim.com.
What data we collect
- Waitlist: your email address (and any optional information you choose to provide).
- Contact enquiries: name, email, message, plus optional company and phone number.
- Usage data (with consent): information about how people use the site (pages visited, interactions, device/browser info) via analytics tools.
How we use your data
- To respond to enquiries and provide customer support.
- To manage the waitlist and send early access updates and product news (where you’ve opted in).
- To improve the site using analytics and heatmaps (only where you consent to analytics cookies).
Lawful bases (UK GDPR)
- Consent: for analytics cookies and for marketing updates where required.
- Legitimate interests: to operate and secure the site and to respond to your messages.
Analytics & tools we use
- Resend: email delivery for waitlist and transactional messages (e.g. contact form).
- Google Analytics: site measurement (enabled only after consent where applicable).
- Microsoft Clarity: heatmaps/session insights (enabled only after consent).
- Google Search Console: site performance/SEO reporting (does not require on-page tracking scripts).
Cookies
We use essential cookies required for core site functionality. With your permission, we also use analytics cookies to understand how the site is used and to improve performance. You can accept or reject non-essential cookies and update your choices at any time via “Cookie settings”.
Sharing and international transfers
We share data with our service providers (Brevo, Google, Microsoft) to operate email and analytics. Some providers may process data outside the UK. Where relevant, providers rely on appropriate safeguards (such as contractual protections).
Retention
- Waitlist emails: kept until launch and a reasonable period afterwards, or until you unsubscribe.
- Contact enquiries: kept as long as needed to handle your request and maintain basic records.
- Analytics data: retained according to tool settings and your consent choices.
Your rights
Under UK GDPR you have rights including access, rectification, erasure, and objection (among others). You can exercise these rights by emailing hello@saunaswim.com.
Updates
We may update this Privacy Policy from time to time. The latest version will be posted on this page.